Focus On One Thing Only To Make Money Online

When it comes to internet marketing, you want to make sure that whenever you are interacting with the visitors to your site you focus them on a single action you want them to take.

 What is the purpose of your website? What do you want this person to do? Do you want them to buy your product? Do you want them to get on your list? Do you want them to download something, or click a banner ad? What’s the purpose?

You should have a sole focus on getting that person to take that one specific action. You want to focus on getting people to take that desired action on that sales letter.

That’s why a squeeze page is so effective, because it’s either you opt-in or you don’t, so you’re giving people a choice to make. Either opt-in to learn more or don’t.

If somebody’s not willing to opt-in, you probably couldn’t sell them something anyway, so don’t worry about those people who don’t opt-in. You probably wouldn’t sell them anything, because if they’re not willing to give you their name and E-mail they’re probably not willing to give you their credit card information. Don’t worry about those people who don’t opt-in, focus on the ones who do.

When you have a squeeze page in front of a sales letter – a great example is at Your Million Dollar Lifestyle - as soon as you hit the squeeze page, you want them to give you their name and E-mail, and then you’re going to give them something in return like a free report or ebook.

Always focus on what’s that main thing you want them to do, and get them to do that before asking them to take the second step in your process.

In my opinion, the first step in your process should always be to get the name and the E-mail, because most people aren’t going to buy your product the first time they see it. People who make money online know that they’re probably going to buy it on the sixth, seventh, tenth time they see it, and they’re going to see that because you’re going to follow up with them via auto responders six, seven, ten times and keep driving them back to the sales letter after they’ve given you their name and E-mail.