Make Money Online with a Compelling Marketing Message

When developing your brand, you need to get really clear on who exactly you want to work with. Understand that if you were looking at a crowd of 100 people, you want to be able to point out within that crowd exactly who your target customers are, because you know their demographics,  how  much they earn, what their needs are, what they really care about in terms of moving their business or their life forward.

To make money online, you need to write a compelling marketing message to move them into action so they invest in your product or service.

Can you guess what they’re going to invest in? They’re going to invest in your promise. As you go through this branding process, you have to determine what your promise is. Something to keep in mind when you do this is to make it all about them. Make it all about your prospect or customer. When it comes right down to it, it really is all about them.

You’ve probably heard the statement before, “What’s everybody’s favorite radio station?” It’s WIIFM, which is “What’s In It For Me?” That’s the favorite radio station of everybody. WIIFM. “What’s In It For Me?” When you brand and position yourself, you need to gain that trust and loyalty of your customer so they’re willing to invest in your product or service to help them meet the need they have because you’ve promised a solution.

Doing this makes the difference between companies that gain market share and other people who are unheard of or unseen in the marketplace.  It’s all about your customer, it’s about creating loyalty, it’s about establishing credibility, and it’s about understanding exactly who your customers are.

If you build your business around one of your core competencies, that really truly gives you a competitive advantage. With your brand, focus on your core competency and then provide a promise or a solution based around that core competency you’ve identified – whether it be through your Wealth Dynamics Profile or through self evaluation or by asking some colleagues, friends or family members to help you identify what your key strengths are – then you can quickly develop a promise for your brand because it will be built around what your competitive advantage is in the marketplace.

For example, Unleash Your Million Dollar Lifestyle, now why is that our promise? One is because our book is called Your Million Dollar Lifestyle, so that continues to build the brand. We developed our brand around our core competencies of leading, inspiring, empowering and motivating  people from the inside out so they can go out and create the lifestyle they want, by design.

Focus on what your competitive advantage is, and then come up with the answer to what your company does, and then identify your target market.

Why is this so important? Establishing your brand is critically important, especially if you’re building an internet business and want to make money online because your ability to get people’s attention will make, or break your business.

Years ago you didn’t have so many people competing for attention to your marketplace, but in the internet age you’ve got millions upon millions of websites out there, that your customer can literally click, click, click, do another search, and they’re off your website forever and will never return. How are you going to captivate their attention in less than 30 seconds? That’s about all the time you have when  somebody hits your website. They’re either going to identify with your brand and your promise and invest their money with you or they’re not.