Make Money Online With a Sticky Site

How to Make Your Site Sticky

When you are building your online business, one of the key components you need to address is how to make your site sticky. This means that you not only want to get Web surfers to visit your site, but you want to make sure they spend time exploring what you have to offer when they get there.

If you have a situation where you are getting a lot of traffic to your site but it isn’t converting to increased sales, take a look at your site from the point of view of a potential customer to try to determine where the difficulty is. Then you can make corrections to make your site stickier so you can make money online.

Is Your Site Easy to Navigate?

When you first click on your own site, can you find your way around quickly and easily? If not, then you need to make some changes. Keep in mind that people who are surfing the Internet looking for information will click away if they don’t find what they want to know in less than minute. They may lose interest quicker than that!

Make sure that your site visitors know exactly how to get where they are going by using a menu or tabs that clearly indicate the page they link to. You also need to make sure your site visitors can get back to a previous page or your Home page if they end up in the wrong section of your site.

Tell Your Visitors What You Want Them to Do Next

Make it easy for your site visitors to know what action you want them to take. It’s perfectly acceptable to put something on your web site that says, Click Here, Buy Now, or Learn More. Don’t keep them guessing about the next step you want them to take. You are far better off (and will make more money online) if you tell your customers what you want them to do than if you leave them to their own devices.

Make it Easy for Customers to Contact You

Some people are quite comfortable with surfing the Internet to look for information, but when it comes time to make a purchase, they would rather place it by phone or go to a brick and mortar location. If possible, give your customers multiple options to communicate with you. Offering a live chat option may be helpful, too; the customer can get the information they need to make a decision right away, instead of clicking off your site to get it elsewhere.

Tell Your Visitors to Bookmark Your Site

A potential customer will likely visit a few times before making the decision to buy from you. Even if they were really impressed with your site, how are they going to find you again? Tell your site visitors to be sure to bookmark your site so they can visit again. Web surfers may think they will remember your URL, but chances are they won’t. Otherwise, you may have lost out on the opportunity to do business with that person entirely, which is not your goal when you are building a business to make money online.